Lessons from a tech CEO on taking risks with marketing: B-to-B CMO Spotlight
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Ask successful chief marketing officers how they were able to take the requisite risks to truly differentiate their marketing activities and 99 percent will credit having the trust of their CEO. This isn’t false humility or blatant brownnosing, it’s just an obvious reality. If the CEO doesn’t cultivate a culture of risk taking, few risks will be taken. One CEO who totally gets this dynamic is Louay Eldada, the founder of four successful tech startups.
Eldada’s current company, Quanergy, is a leading provider of lidar, a laser-based sensor that he describes as “the eyes of a machine.” Lidar can be used in drones, emergency vehicles, virtual “walls” for border security and even flying cars. In our interview below, learn Eldada’s approach to marketing, leadership, risk taking and how lidar will be used to guide a flying car to light the 2020 Olympic flame.
What are your expectations of your marketing team?
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