Les Moonves: Broadcast Will Persevere in Looming NFL Rights Battle Against Big Tech
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The current NFL broadcast rights package isn’t due to expire until 2022, but Les Moonves has already resigned himself to the idea that the next bidding war will pit the networks against the likes of Google and Facebook.
Speaking yesterday at the Deutsche Bank 2017 Media & Telecom Conference, the CBS Corp. chairman, president and CEO said that while a battle with the cash-rich digital overlords is all but inevitable, the NFL will very much remain a TV staple.
“Look, the tech giants all want to be involved in the NFL. It’s the best product in television,” Mr. Moonves said. “There’s going to be a lot of activity. As we head toward that large deal, I think these companies are going to be part of it, [but] I think the NFL still believes in the sanctity of broadcasting.”
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