Oct
30
Lenovo Takes the Anti-Microsoft Approach to Its New Smartphone Company
Posted in: Uncategorized
Lenovo now officially owns Motorola — and it’s officially keeping the brand intact.
Early this morning, the Chinese manufacturer closed its $2.9 billion acquisition of the Motorola Mobility handset line from Google. With Motorola, Lenovo becomes the third largest smartphone vendor worldwide, behind Samsung and Apple. “[We] will give the market something it has needed,” Yang Yuanqing, Lenovo chairman and CEO said in a statement.
Later, on a press call, Mr. Yang outlined his branding approach. “We will use Motorola only in mature markets,” he said. “In emerging markets, we will use a dual brand strategy.”
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