Legacy Fishing Brand Zebco Tries to Reel in Gen Z with an Indie-Band Twist

Fishing can be either a hobby or a sport, depending on how skilled you are. But mostly, it’s a Grandpa activity. That’s the popular opinion at least, ingrained by a million or so Norman Rockwell prints in elderly relatives’ houses, and all the copies of Field & Stream gathering dust at the dentist’s office. Zebco,…

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