Le Bon Marché – Seen at Bon Marché print & banner campaign by BETC & Martin Parr

Parisian department store Le Bon Marché revamps as a colourful candy store with the help of BETC and photographer Martin Parr.

One of the world’s first department stores, Le Bon Marché continues to set the pace with an ongoing series of artistic projects. This latest collection is a reaffirmation of the close and special ties between the shopping emporium and the arts world.

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