Lawyers Recommend Slew of Changes to Advertising Self-Regulation
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Attorneys who practice before the National Advertising Division released long-awaited recommendations on how advertisers could improve their self-policing system Wednesday, a list of ideas that ranged from investing more money in the process to allowing disputes to be settled privately.
The 59 attorneys from the American Bar Association’s anti-trust subcommittee involved in the review present some of the nation’s largest advertisers, including Sprint, General Mills and Johnson & Johnson Overall, the 51-page report, “Self-Regulation of Advertising in the United States: An Assessment of the National Advertising Division,” concluded “the system works well.” But the group did find areas for improvement, though they were not unanimous in their approval of all of the recommendations.
The recommendations ranged from those that could be adopted fairly easily, including one that suggested the NAD assign challenges that touch on similar issues to the same attorney, to those that would be far more difficult — and perhaps controversial — to implement.
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