Law Changed, Netflix Enables Facebook Sharing in the U.S.
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Netflix has begun offering U.S. subscribers the ability to peer into friends’ digital movie libraries in a long-awaited partnership with Facebook.
The software, updating features offered to non-U.S. customers since 2011, will become available starting today, Netflix said. Users who opt in will see two new rows on their Netflix home page that show friends’ activities, and have the option to post films or TV shows to Facebook and comment on them.
Netflix CEO Reed Hastings lobbied Congress to change U.S. law and put his alliance with Facebook into full effect. With about $5 billion in long-term content obligations, he is counting on the social component to increase word-of-mouth about Netflix’s growing digital library and build loyalty to the $7.99-a-month subscription service.
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