Oct
29
Late to the Loyalty Game, Walgreens Pushes the Envelope
Posted in: Uncategorized
It’s hard to believe, but before acquiring New York drugstore giant Duane Reade in February 2010, Walgreen Co. had no loyalty program, even as countless competitors, including Rite Aid and CVS, aimed to grab more consumer dollars through their own programs.
Today, Walgreens has finished integrating its now year-old Balance Rewards system across Walgreens and Duane Reade stores, and has branched out into collecting information on its customers’ physical activity by linking their exercise-tracking devices to their loyalty accounts.
Getting there was a tough task.
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