Hasta La Creative!

Taiwan is an island nation surrounded by stunning ocean landscapes?. Many have witness the beautiful natural scenery above waters, ?but most have never the views beneath the ocean. ?With the spirit of never stop discovering, Land Rover takes you to discover the diverse ocean floors views of Taiwan.?

Land Rover established a National Sales Company in Taiwan in April 2018. How to add local relevancy was the first advertising goal needed to achieve. By telling a local story about a chef who searches for local ingredients and creating the unique dining experience, this campaign successfully tied into the brand spirit, which is ” Never Stop Discovering” and won Taiwan consumer’s preferences.