Lady Gaga Isn't Pushing Blu E-Cigs After All, Brand Says
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Is Lady Gaga really going to be the next pitchwoman for Blu e-cigarettes?
That’s what Jacob Fuller, CEO of Blu U.K., told British newspaper The Telegraph over the weekend. “In the U.S., Blu is working with Lady Gaga on a video with Blu in it,” he said. “It’s a global video that’s going to allow us to piggyback on that brand exposure in the U.K.”
The claim alarmed anti-smoking groups, who fear that an endorsement from a high-profile celebrity with enormous appeal among teens and adolescents would encourage young people to pick up “vaping,” the term for inhaling nicotine-laced vapor from e-cigarettes. An e-cig habit could easily lead to teens trying and getting hooked on actual cigarettes, according to groups like Campaign for Tobacco-Free Kids.
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