Apr
05
Lacoste: The The?o Curin Collection
Posted in: Uncategorized
Great athletes have become more than role models, they are true icons who inspire the younger generation. Some have even seen their name become a logo, a brand. But they all have one thing in common: they are all able-bodied athletes. No disabled athlete has ever had this privilege before. Recognizing this, Lacoste and its agency BETC decided to turn the tide.
Lacoste has teamed up with quadri-amputee swimmer The?o Curin, to create the very first collection bearing the name of a disabled athlete, intended for both able-bodied and disabled people.
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