Aug
08
L.A. Clippers Launch Agency Review in Wake of Sterling Scandal
Posted in: Uncategorized
The Los Angeles Clippers are looking for a new agency to help reposition the team’s brand in the wake of the Donald Sterling scandal.
The move comes just a few months after former Microsoft CEO Steve Ballmer bid a whopping $2 billion for the team following the controversy that erupted over owner Mr. Sterling spouting racist epithets.
The review is being led by Boston-based Pile & Co., and according to people familiar with the review, the team is mainly seeking Los Angeles-area agencies. HeilBrice, an independent agency in Irvine, Calif., had been working with the Clippers since 1999. It’s not clear whether HeilBrice will participate in the review.
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