Jan
29
Kraft Will Crowdsource Its Super Bowl Spot on Sunday
Posted in: Uncategorized
Kraft isn’t just counting on families to watch its Super Bowl spot. It’s counting on them to make the commercial.
The brand plans to tie together families’ Super Bowl Sunday moments, harvested from social media, for the 30-second spot in the third quarter.
Kraft has been promoting a “Family Greatly” message since mid-December, with real families discussing the premise that being great is better than chasing perfection. Now it will solicit photos and videos to splice together in time for the Super Bowl ad, its first for the Kraft brand.
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