Hasta La Creative!

Apple's iOS 7 was announced with so much feature-glorifying fanfare that the pranksters at 4chan decided to sneak in an "upgrade" of their own and see if iPhone users would fall for it.

"Update to iOS 7 and become waterproof," claims a fake landing page designed to look like an official Apple announcement. "In an emergency, a smart-switch will shut off the phone's power supply and corresponding components to prevent any damage to your iPhone's delicate circuitry."

While it's doubtful that more than a handful of gullible gadget owners have tried it out (the most widely circulated "example" is from Sept. 13—see below—and most others are clearly just playing along with the gag), the prank has definitely gotten some attention, with the Telegraph, Sky News and the Independent all reporting it as an issue of actual concern (despite a lack of any real evidence beyond the aforementioned Sept. 13 tweet).

Whoever said iOS 7 is Waterproof your phone…. Fuck You

— Ricardo Tamayo (@Pretty_Ricky33) September 19, 2013

Plus, we already know that if you want a waterproof iPhone, you just have to pick up a can of NeverWet. I've heard that if you spray it on your shoes, you can walk on water. Try it today, and tell your friends!

Full iOS 7 parody ad below.