Hasta La Creative!

When it comes to digital marketing, marketers are like trapeze artists trying to grab the next bar without letting go of the last one, and the results could be embarrassing or dangerous as Kimberly-Clark Corp. Chief Marketing Officer Clive Sirkin sees it.

Despite growing investment in digital marketing, marketers are still clinging to methods and models better suited to analog TV advertising, Mr. Sirkin said in an interview, previewing his keynote speech at the Advertising Age Digital Conference April 1.

Kimberly-Clark, maker of Kleenex and Huggies, is a top-100 advertiser in the U.S. with measured spending of $404 million on advertising in the U.S. in 2012, the last figures that are available to Ad Age Datacenter.

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