Sep
08
Kia Ad Recreates Bo Jackson and Brian Bosworth's Famous Tecmo Bowl Moment
Posted in: Uncategorized
Twenty-nine years ago this November, Bo Jackson blew through Brian Bosworth on his way to a classic touchdown run on Monday Night Football. Now Kia is reliving the moment Tecmo Bowl-style in a new campaign for the Sorento SUV.
The campaign by Kia agency-of-record David&Goliath mixes live action with a recreation of the classic 1980s-era Tecmo game. A 30-second spot called “Tecmo Bros” recreates the famous Bosworth-Jackson matchup. But in Kia’s version, Mr. Jackson is driving a Sorento. And instead of plowing over Mr. Bosworth, he picks him up for a ride.
Another spot shows Mr. Jackson driving a Sorento 100 yards for a touchdown. The campaign will make its TV debut during NBC’s “Sunday Night Football” broadcast this weekend.
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