KFC Touts ‘Transformational’ New Product: Boneless Chicken
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KFC thinks it’s got the next “Where’s the beef?”
The chicken chain, which reported nearly $5 billion in sales last year, is rolling out what it’s sure is a viral tagline for what it’s sure is a killer new product made for millennials. KFC is so certain that it’s giving the launch more support than it’s given any in more than a decadeup to an estimated $50 million. And it has tapped an Academy Award winner, David O. Russell of “Silver Linings Playbook” fame, to direct the ads.
KFC is touting as “transformational” Original Recipe boneless chicken, a product essentially like the fried chicken it’s known for, minus the bones and skin. The company told USA Today it expects the new tagline, “I ate the bones,” to become a pop-culture catchphrase within weeks of the April 14 launch.
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