Sep
08
KFC Starts Media Agency Review, Incumbent MEC Sits Out
Posted in: Uncategorized
KFC U.S. is searching for a new media agency.
The Yum Brands chain said Thursday that it has started a review for its media planning and buying responsibilities, and hired Select Resources International to assist.
WPP’s MEC, its current media agency of record, elected not to defend the business at this time, KFC said.
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