KFC Special Store: We Hear Every Dream
Posted in: UncategorizedPromo, Integrated
KFC
In a world that takes hearing for granted, no one listens to the deaf. As a consequence, only 0.43% of the deaf are employed. What are their hopes and dreams? No one has ever heard. A DEAF DAY PROJECT Plug your ears. Shut out the world. Hear what’s in their hearts. At KFC special stores, we created a live event that let people experience how it feel like being a deaf person. To promote this event, we asked KFC’s CEO to become deaf for a day. Deaf CEOs’ lives were documented and made a short film. We also asked the deaf staffs what are their dreams and let people hear them all through the touch screen posters. The story caught the ear of the entire nation which brought people to the event.
Advertising Agency:Ogilvy & Mather, Bangkok, Thailand
Chief Creative Officer:Nopadol Srikieatikajohn
Executive Creative Director:Wisit Lumsiricharoenchoke
Copywriter:Puripong Limwanatipong, Wikorn Rojarayanont, Thanannop Poonkhlai
Art Director:Nopadol Srikieatikajohn, Wisit Lumsiricharoenchoke, Puripong Limwanatipong, Narong Ngamputtarawarakun, Poom Rattavisit
Agency Producer:Suparrerk Kulintaraprasert
Head of Strategic Planning Unit:Vanich Jirasuwankij
Strategic Planning Manager:Nuntaporn Laoruangroj
Senior Strategic Planner:Yanin Kasemkosolsri
Digital Planner:Chitpanu Kerdpanich
Account Management Team:Nusara Tirabulkul, Supatra Thomson, Aree Tungsudjarit
Production House:Gang z studio Producer : Pichanon Vongvittayamatakul
Photographer:Pongnapat Prarommsuwan, Pataravit Kumsuk
Film Production Company:Go getter, M.A.R.S., Gang z studio
Director:Ratchata Panpayak, Nimit Songsri, Artchvit Vongvittayamatakul
Film Producer:Rungfah Panpayak, Areerak Thanikwong
Cinematographer:Nat RungRoeng, Arunchit Sasivimolkul, Thitipong Pimolwetkul, Pongnapat Prarommsuwan, Pataravit Kumsuk
Editor:SilaSompratana, Nimit Songsri, Artchvit Vongvittayamatakul
Sound Production Company:Colorboy, ?????? ????????? ?????, freqlabb
Sound Engineer:Teerapong sidakul, Manorom Hamichart
Music Composer:Zabodaho Sound Studio
Additional Credits:Piengporn Ngowsuwan
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