Apr
16
KFC: Chicken X-Rays
Posted in: UncategorizedOutdoor, Print
KFC
Spanish people cared about food quality and authenticity more and more, and even more in the QSR sector. KFC needed to find a quick and simple way of demonstrating its product’s authenticity.
We started with a deep analysis of people’s main worries regarding food quality.
Advertising Agency:PS21, Madrid, Spain
Creative Director:Victor Blanco, Daya Muñoz, Myriam Gómez, Pablo Barrionuevo, Elena García
Art Director:Manu Rico, Marta Guardiet, Jose Luna
Copywriter:María Pulgar
Head of Growth:Beatriz Arce
Project Manager:Sergio Hernandez
Brand Producer:Ines Berazadi
Equipo De Cuentas:Arael Arias, Carla de Alfonso
Production:Lucas de la Rúa, Michel de Larroque
Studio:Pilar Guerrero, Javier Cirujeda, Pedro Marnez
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