Hasta La Creative!

Check out this promo for Kevin Costner’s new movie, 3 Days to Kill, reimagined in a dream sequence to star Pro Bowl NFL wide receivers Dez Bryant, Michael Crabtree and Alshon Jeffery.

The somewhat silly setup has them imagining themselves as action stars in the movie, but the surprise is that they actually might have been amazing in it. I would watch a movie staring these dudes over 3 Days to Kill anyday.

The stunts were choreographed by Action Factory and led by Eric Linden to mimic actual football plays. In order to capture it all, agency Portal A mounted a Steadicam on a Segway, but even at full speed they couldn't keep up with the athletes, so they had to force them to slow down.

At the end of the spot, you can also glimpse SportsCenter's Stan Verrett, who interrupts their dream with a fatty, fatty pizza and sack of takeout that these guys probably never would allow themselves to eat. 

In a charming aside, director Kai Hasson tells us that between takes the players amused themselves by playing Madden 2014 … as themselves.

CREDITS

Client: Relativity Sports
Agency: Portal A
Director: Kai Hasson 
Executive Producers: Adam Alcabes, Nate Houghteling, Zach Blume
Director of Photography: Alex Jacobs
Senior Producer: Finley Wise    
Producer: David Johnson
Stunt Coordinator: Eric Linden
First Assistant Director: Jeff Sabin-Matsumoto     
Second Unit Director: Jonny Zeller
Editor: Sari Tracht  
Assistant Editor: Jake Keller
Production Designer: Mike Mestes
Visual Effects: Cinesaurus
Photographer: Greg Balkin