Keurig Taps James Corden to Spark Sales of its Newest Brewer
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Keurig is banking on the celebrity power of James Corden to jolt to its single-serve coffee sales amid a cooldown in the once-hot K-cup category.
In a new campaign by Havas New York, the late-night comic urges people to ditch their drip-coffee addiction in favor of the marketer’s new “K-Select” coffee maker. The effort, which will be supported on TV and digital, is called “Brew the Love,” and comes as the all-important holiday shopping season nears.
Corden has proven to be a popular endorser of late. Last year Chase began teaming up with the “Late Late Show” host in a campaign for the Sapphire Reserve credit card. And like all late-night talk show hosts, Corden has done his fair share of brand integrations, including with McDonald’s, Coke and Heineken.
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