Kellogg's Olympic Push Begins Well Before the Winter Games
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Kellogg Co. is promoting two prior Olympic medalists and two Winter Games newcomers as the marketer tries to inspire Americans to support Team USA and buy more of its cereals, of course.
The maker of Corn Flakes and other pantry staples announced four athletes for its marketing team: Nathan Chen, Kelly Clark, Meghan Duggan and Mike Schultz.
While the Winter Games don’t draw the U.S. viewership of the Summer Games, Kellogg hopes its new roster of sponsored athletes can continue the momentum it got in 2016 with a group that included gymnast Simone Biles, who went on to become a five-time medalist in Rio. And it could use the boost. Sales in Kellog’s U.S. morning foods business, led by cereal, fell 6 percent in the first half of 2017 after a 2 percent decline in 2016.
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