Hasta La Creative!

Kellogg’s newest campaign focuses on five Olympic hopefuls who get energy to compete from the company’s well-known cereals.

In a switch from Kellogg’s past Olympic efforts, the cereal maker is not featuring athletes who have already appeared in the Olympics. Instead, it selected five athletes in different events each hoping to secure a spot in the Olympics for the first time.

Kellogg’s is using a new tagline, “What Gets You Started,” in its Olympics marketing that kicks off Thursday, tying the Olympics to the idea that cereal can help people start their days. “Kellogg’s being a cereal company, the start is so important for us,” said Andy Shripka, associate marketing director for the Kellogg’s brand.

Continue reading at AdAge.com