Jul
01
KBS Named Lead Agency for Red Robin
Posted in: Uncategorized
Casual dining burger chain Red Robin has named MDC Partners’ KBS its new lead agency after a review.
KBS will be responsible for creative and brand strategy, along with digital media planning and buying via its media unit, the Media Kitchen. Interpublic’s Initiative handles offline media. San Diego-based MDC sibling Vitro previously worked on the account, though the shop did not participate in the review, which was handled by Janet Bustin’s Mzyme Marketing in Dallas.
Red Robin chose the agency because “one of the things that resonated was this whole idea that they help companies modernize for a tech-infused world,” said Jonathan Muhtar, chief marketing officer at Red Robin.
Post a Comment