Jul
23
Katy Perry, Coty Launch Perfume Line With Twitter Pop-Up Shop
Posted in: Uncategorized
Katy Perry’s 72 million Twitter followers are unmatched.
Now the pop singer and beauty company, Coty, are capitalizing on her following — the most of any Twitter user– with the virtual Katy Perry Pop Up to promote the sale of her newest fragrance, Mad Potion.
The virtual pop-up shop is selling the product for $30 through Twitter’s buy button until a limited availability runs out, according to Emily Bond, VP-global marketing, celebrity brands and new business development for Coty, which is manufacturing the product.
Post a Comment