Apr 30

Kao USA Appoints Arnold Creative Agency on Jergens, John Frieda

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Japanese skincare and cosmetics company Kao’s USA arm has appointed Havas’ Arnold Worldwide as its global creative agency of record on John Frieda and Jergens.

The company ended a decade-long relationship with MDC Partners’ KBS+ in February — starting a search for a creative agency on John Frieda, Jergens, Biore and Curel. Who will lead creative on the latter two brands is yet to be decided. John Frieda and Jergens are the two bigger brands in Kao USA’s portfolio.

The search was supported by Joanne Davis Consulting. Arnold is expected to begin work on the brands Thursday.

Continue reading at AdAge.com

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