Mar
27
Kao Picks Publicis Shops for Media, Digital-Creative Duties
Posted in: Uncategorized
Personal care manufacturer Kao USA has selected Publicis Groupe agencies Spark and Digitas to handle its media and digital-creative accoutns.
Spark, which was revamped early last year to become a third, competitive media shop for Publicis’ Starcom MediaVest Group, will support digital and traditional media planning and buying. Digitas will handle digital creative.
Both agencies referred calls to the client.
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