JWT's Longest-Serving Staffer Serves as Agency's SXSW Correspondent


Move over, David Pogue: JWT’s first official 2017 SXSW correspondent this week is Ginny Bahr — who has worked at the agency since 1951.

Ms. Bahr, JWT’s longest-serving employee, is reporting from the agency’s New York office, offering up short videos about some conference highlights. The videos are being posted on Twitter, as well as on a microsite created by the agency, Ms. Bahr won’t disclose her age, but said, “You’d be amazed!”

While Ms. Bahr wasn’t aware of SXSW before this year, she said she finds the event to be “very interesting.”

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