Jun
03
JWT Poaches DDB New York's Matt Eastwood to Be Global Chief Creative
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JWT has named Matt Eastwood worldwide chief creative officer, the agency said Tuesday. Mr. Eastwood arrives at the WPP shop from Omnicom’s DDB, where he had been chief creative officer in New York.
The global chief creative officer role at JWT has been empty since Craig Davis departed the agency in 2009.
Under Mr. Eastwood, DDB’s New York office seemed to get a new lease on life. In 2012, following buzzed-about work for clients like Tropicana and the New York Lottery, Creativity named the shop an “agency to watch.”
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