JWT Launches ‘Walter,’ a Pop-Up Agency for Startups at SXSW
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Agencies flock to SXSW to scout for tech trends. Startups go to sell themselves to the world. JWT sees an opportunity it’s calling “Walter,” a pop-up agency that will focus on developing marketing programs for fledgling tech ventures at the festival.
The “agency” as it were, will exist for a mere five days, running from March 8 through the 12, and in that span meet with 25 startups, narrow that pool down the most promising candidates, which will culminate in one or two finalists. Walter’s team, comprised of JWT-ers from New York, Atlanta, London and Brazil, will build a marketing and media strategy for the winning ventures.
JWT has partnered with startup accelerator Techstars to source participants, and made an open call for submissions at Calluswalter.com.
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