Jan
09
Justin Timberlake Leaves A-B InBev, Joins Beam
Posted in: Uncategorized
Justin Timberlake is breaking up with Anheuser-Busch InBev and will join forces with Beam Inc. to market a new tequila called Sauza 901.
The pop star last February struck a deal with Bud Light Platinum in which he starred in ads and served as a creative and musical curator for the brand. But the brewer confirmed that the deal is ending.
“Bud Light Platinum and Justin Timberlake had an amazing partnership in 2013 that helped both Justin Timberlake and Bud Light Platinum reach deeper connections with consumers,” Paul Chibe, A-B InBev VP for U.S. marketing, said in a statement. Mr. Timberlake “will always be a friend of Anheuser-Busch, and we look forward to future opportunities when they arise.”
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