Hasta La Creative!

Just weeks after stepping in as the new leader at McCann Worldgroup, Harris Diamond has worked out the return of a veteran creative to the agency. After a two-year absence, Joyce King Thomas is rejoining the shop to oversee a new division built around one of the shop’s biggest and most-important clients, MasterCard.

For years, Ms. King Thomas was one of the few female senior creative leaders in the business. She joined McCann as a group creative director in 1995, and was chief creative officer in McCann’s New York office from 2004 until 2010, when under the agency’s former chief, Nick Brien, she was ushered out as part of a massive management overhaul that led to the replacement of a slew of longtime staffers. In the interim, she joined LongReads as director of brand partnerships.

At McCann, Ms. King Thomas was the brains behind the long-running “Priceless” campaign. She co-created that iconic push after working on MasterCard advertising since the late ’90s. She was also responsible for expanding the campaign to more than 100 markets around the world.

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