Jon Bon Jovi Helps a Group of Friends Turn Back Time in DirecTV Spot
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Mr. Clean leads a neighborhood in an especially cheery rendition of his jingle and Experian says learning to maintain a strong credit score is all about taking baby steps. In an ad for Dusenberry Martin Racing, a little girl leaves NASCAR drivers Kyle Larson, Carl Edwards, Brad Keselowski and Joey Logano in the dust. And Shaquille O’Neal tells viewers baby powder works for babies, but Men’s Essentials powder from Gold Bond helps men attract the real babes.
Finally, Jon Bon Jovi helps a group of friends erase some of their regrets by giving them the power to turn back time via DirecTV.
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