Mar
06
John West: It's A No From John West
Posted in: Uncategorized
John West has this week unveiled a new campaign which takes the viewer right back to the source; out on the open sea to view which fish are accepted, and those that are rejected by the leading brand.
Created by J. Walter Thompson Melbourne, the new, ‘It’s a No from John West’ campaign reinforces the brand’s iconic proposition that ‘It’s what John West rejects that makes John West the best’.
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