Apr
11
John Hegarty: TV Shows Are Getting Better, But the Ads Are Getting Worse
Posted in: Uncategorized
John Hegarty, co-founder of Bartle Bogle Hegarty, has never been one to shy away from speaking his mind or holding a contrarian view. But he seems to be making more of a habit of it since stepping away from running an agency day to day and relinquishing a majority stake in BBH to Publicis Groupe last year.
In March, at Advertising Week Europe, he expressed disdain for the marketing industry’s obsession with data. “It’s because I’ve spent my life dealing with people who’ve got all the data in the world and yet they can’t invent anything,” he said.
Then today, he expressed the view that TV ad quality is the just the pits. In a live chat conducted via the U.K.’s The Guardian (one of BBH London’s clients).
Post a Comment