Mar
08
John Hancock, Manulife Launch Global Creative Review
Posted in: Uncategorized
Financial services company Manulife, which operates as John Hancock in the U.S., is reviewing its worldwide creative business as it looks to align its brand strategy around consumer needs.
Hill Holliday has worked on the U.S. business for 32 years, having stayed on board through numerous CEO changes at the company, a demutualization and an IPO. Dentsu works on creative for Manulife in international markets like Asia and Canada.
Even though Gretchen Garrigues, who joined Manulife about six months ago as global CMO, said the company is inviting the incumbents to participate in the review, Hill Holliday is opting out.
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