Oct
28
J&J Is Curiously Absent From Twitter — Does That Matter?
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On the eve of Twitter’s IPO, one of the largest advertisers in the U.S. has remained largely absent from the social network.
Johnson & Johnson is taking a pass on delivering its brand messages in 140 characters or fewer.
The consumer-goods and health-care giant has accounts aimed at foreign markets and a few corporate handles like @JNJNews, which is for the media, but well-known J&J products like Visine and Neosporin don’t have any Twitter handles.
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