J&J and Verizon Join Major Marketers Suspending YouTube Advertising
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Johnson & Johnson has suspended its YouTube advertising globally, joining a growing group of advertisers and agencies stepping back from the dominant video platform over ads’ proximity to hate speech, terrorist propaganda and other objectionable content.
“The Johnson & Johnson Family of Consumer Companies takes this matter very seriously, and we have made the decision to pause all YouTube digital advertising globally to ensure our product advertising does not appear on channels that promote offensive content,” a spokeswoman said in an e-mailed statement. “We will continue to take every measure to ensure our brand advertising is consistent with our brand values.”
Spending wasn’t disclosed, but digital video is a substantial portion of the $2.4 billion in global advertising spending J&J reported last year. The Ad Age Datacenter ranked the company as the 35th largest global marketer last year.
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