Sep
15
Jim Beam Is in Global Creative Review
Posted in: Uncategorized
Beam Suntory has put its flagship Jim Beam bourbon brand into global creative agency review. The brand is currently handled by consortium of agencies from three countries known as StoryWorks. It includes Mekanism from the U.S.; The Works from Australia; and Jung von Matt of Germany.
Mekanism is not participating in the review, according to a person familiar with the matter. The agency declined to comment.
“I can confirm that we are in official review for Jim Beam’s global creative agency, which is being managed by our global marketing team out of our Deerfield, Ill., headquarters, however, we have no other news to share at the moment,” a Beam Suntory spokesman stated in an email.
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