Hasta La Creative!

TV personality Jenny McCarthy, the most recent addition to ABC’s “The View,” is the new face of Blu e-cigarettes, the leading brand in the category.

Ms. McCarthy will star in the brand’s latest TV commercial starting Aug. 5 and webisodes slated for release today, according to Blu, which Lorillard bought for $135 million in 2012.

In the ads, she credits the Blu e-cigarettes for restoring her confidence in her dating life and introduces the Blu eCig Starter Pack, a new product. The webisode is a longer, different version of the TV commercial, in which Ms. McCarthy goes into greater deal about the Starter Pack, a spokeswoman for Blu said.

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