Jeep Uses Cat Stevens Song in Unifying Debate Ad
Posted in: Uncategorized
Just about the time Republicans and Democrats will likely be yelling over who won tonight’s presidential debate, Jeep will run an ad that, perhaps impossibly, seeks to unite the country.
The ad, called “Free to Be,” spotlights people with different political persuasions and lifestyles — such as meat-eaters and vegetarians — before ending with the message “what unites us is stronger than what divides us.” The soundtrack is “If You Want to Sing Out, Sing Out,” by the former Cat Stevens, who now goes by the name Yusuf.
The ad — which spotlights the 2017 Jeep Grand Cherokee Summit and Trailhawk models — is by Dentsu-owned McGarryBowen. The agency is a roster shop for Jeep-owner Fiat Chrysler Automobiles, but has mostly worked on the smaller Maserati brand. So the Jeep spot represents a significant new assignment for the agency and is expected to be followed by similarly themed ads. Jeep’s lead agency is DDB, Chicago. The Omnicom shop’s status has not changed, according to a Fiat Chrysler spokeswoman.
Post a Comment