Hasta La Creative!

An ad for Fiat Group’s Jeep Cherokee has been banned by the U.K. Advertising Standards Authority for encouraging unsafe driving practices.

The radio spot, by Arc London, part of Publicis Groupe’s Leo Burnett network, begins with a mock weather forecast. It starts, “Overnight snow has brought severe disruption to much of the country. The Met Office has warned drivers …” after which the volume is turned down and the voiceover suggests, “Time to Play.”

The listener then hears the sound of a car door being unlocked, with wind blowing in the background and snow crunching under foot. The endline is, “Make winter your favorite sport with Jeep. This season, get the new Jeep Cherokee.”

Continue reading at AdAge.com