May
01
JC Penney Apologizes With New TV Ad
Posted in: Uncategorized
JC Penney is owning up to its mistakes and apologizing to customers with a new TV ad.
The ad, which the retailer posted to Facebook and YouTube today, comes just three weeks after Ron Johnson was ousted from the CEO role and replaced with his predecessor Myron Ullman. In the past few weeks, the retailer has also begun experimenting with more promotions, a strategy Mr. Johnson had shunned.
The retailer, which has brought Sergio Zyman on board as a consultant, recently hired Y&R to help with its turnaround efforts.
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