Jay-Z Cedes Stage to Beyonce for Budweiser Made in America
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Fresh off her Pepsi-guzzling ad, Beyonce is about to put in a little work for Bud.
The pop star, who is the cola’s global brand ambassador, will headline this year’s “Budweiser Made in America,” held for a second straight year on Labor Day weekend in Philadelphia. Beyonce will share the stage with co-headliner Nine Inch Nails. The two-day slate features a total of 36 acts, including Queens of the Stone Age, Deadmau5, Phoenix, Calvin Harris and Public Enemy.
Anheuser-Busch InBev launched the festival last year in a partnership with Jay-Z in a move to position Bud for a younger, multicultural demographic. Marketing is handled by Translation. While Jay-Z curated the festival, he is not scheduled to perform like he did last year, ceding the stage to his wife.
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