Hasta La Creative!

Jami Dewolf is experiencing a role-reversal. After years in multiple marketing and business roles for well-known consumer brands like Oreo and Victoria’s Secret, Ms. Dewolf now heads marketing for Alliance Data, a firm she worked closely with while on the client side.

Over the past 20 years she’s handled enterprise strategy and integration, new-business development, operations and customer marketing at Nabisco, PepsiCo and Victoria’s Secret and L Brands. Most recently at Victoria’s Secret for a 15-year stint, she got a crash course in digital data as the catalog brand moved online. Much of her time there was spent determining how to measure customer engagement, how to communicate with customers across channels, and how to foster consumer loyalty. And it just so happened that she was the point person at Victoria’s Secret in its relationship with Alliance.

Now working out of the data management and consultancy’s Columbus, Ohio office, it’s her job to help over 130 clients decipher which are the most appropriate ways to connect with their brands’ customers. Sometimes that means helping them say “no” to trendy communication channels and platforms.

Continue reading at AdAge.com