May
31
James Patterson / Facebook: James Patterson's "The Chef": Messenger Experience
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“The Chef by James Patterson” demonstrates an all-new approach to the experience and marketing of books in a modern mobile/social age. Through the use of an immersive, multi-media Messenger novel experience, a digital “book club” community, all connected seamlessly to the physical book – this re-imagined experience sought to embrace digital, bring the story straight to readers in a more immersive way, and close the distance between them and the author through a community.
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