Jaguar Land Rover: THE OUT
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NGN LAB has unveiled its debut work for Jaguar Land Rover’s luxury car rental service THE OUT, which features Ollie Olanipekun, the founder of Flock Together, the club promoting more representation of people of colour in nature.
NGN LAB, Engine’s social-first creative unit, turned electric cars (plug-in hybrid and full) from THE OUT’s fleet into living, moving cameras for the campaign ‘Notes from the road’. A number of digital creators were then invited to capture the personal adventures made possible through this next-level car rental service.
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