Feb
12
Jagermeister Taps Deutsch, New York, as Lead Agency
Posted in: Uncategorized
Deutsch New York has been named the lead agency for Jagermeister after a review.
Independent Los Angeles agency Mistress, which picked up the business in September 2011, was the lead agency. The brand has also worked with agencies such as Crossmedia, but prior to Mistress, it had not had an agency to work on the brand in 25 years.
The review process was internally managed. Work from Interpublic’s Deutsch is expected to launch this year.
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