Jack Honomichl, Who Defined Market Research Industry, Dies at 85
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Jack Honomichl, former Advertising Age columnist, founder of the trade journal Inside Research, and a man who literally defined the market-research industry as creator of its only top-company ranking, died Dec. 8 after a long illness. He was 85.
Laurence Gold, Editor and Publisher of Inside Research, who bought the publication in 1993, said Mr. Honomichl helped define an industry that had been “shrouded in the fog of obscurity” when he first started compiling what would become the “Honomichl 50” listing of top U.S. research companies in 1973.
That came after he’d launched the industry’s first trade journal, The Analyst, in 1969, and then soon after began writing the first of hundreds of The Research Beat columns for Advertising Age over 18 years.
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